58 7.10 Be Aware of Qualitative Factors

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  • Last updated
    Dec 28, 2020
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 Learning Objectives 

  • Evaluate qualitative factors when using differential analysis.

Question: This chapter has focused on using relevant revenue and cost information to perform differential analysis. Using these quantitative factors to make decisions allows managers to support decisions with measurable data. For example, the idea of outsourcing production of wakeboards at Best Boards, Inc., presented at the beginning of the chapter, was rejected because it was more costly to outsource production of the boards than to produce them internally. Although using quantitative factors for decision making is important, management must also consider qualitative factors. How might the consideration of qualitative factors improve decisions made by managers?

Question: What if the quantitative differential analysis for Best Boards had a different result, in that it showed the company should outsource? What qualitative factors should management consider before implementing this decision?

 Key Takeaway 

Although accountants are responsible for providing relevant and objective financial information to help managers make decisions, qualitative factors also play a significant role in the decision-making process.

Review problem 7.9

What qualitative factors should management consider when deciding whether to outsource production or keep production within the company?

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