Already in its 6th edition, this textbook is written by Rob Stokes, a specialist and lecturer on the subject.
Includes: case studies, questions, further reading.
May suit: MARK 452.
The textbooks is written by Kimberly K. Richmond, an executive, author, speaker, and professor in the sales and marketing arena. It teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
Includes: questions, role play, videos.
May suit: MARK 454.
The textbook covers the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Includes: discussion questions and activities.
May suit: MARK 302, MARK 305.