Before we jump into learning about the three components that make great video – light, quality, editing – we should take some time to better understand what video is. In simple terms, video is a series of still images that are “stitched” together to create the illusion of motion. Today, modern camera and phones make this as easy as tapping a button.


The term video is used so broadly that it is important to define how we will refer to video for this purpose. In total, there are many modalities of video:

  • Movies/Motion Pictures
  • Documentary
  • Explainer
  • Animation
  • Speaker Series
  • Lecture
  • Vlog (Video Log)
  • Video Conference
  • Motion Graphics
  • Live Streaming
  • Interview
  • E-Learning

The list goes on…

for our purpose we will focus on video as a tool for learning which can be grouped into video lectures: VLog (Video Log), and eLearning. 


There are also a number of video tools that can be used to create video. Four our purpose we will categorize into two groups, Web Video and Video Creation.

Web Video Video Creation
Microsoft Teams iMovie
WebEx Meetings Windows Photos
Echo360 V/O PPT
MacVideo Camtasia
Zoom Premiere
Others Others


If you are interested in web conferencing/teaching tools, review the Web Tools chart to determine which may be best for your teaching and learning.

For our purpose, we will focus on video creation. More specifically, how to use our computer or phone cameras and Camtasia to capture, create, edit and share our videos.


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Blended Teaching: A Guide for Applying Flexible Practices during COVID-19 by Paul R. MacPherson Institute for Leadership, Innovation and Excellence in Teaching is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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